Dai Ly
BRIEF
For Yandex Plus's New Year campaign — a subscription service covering music, movies, and delivery — the task was to create a character that would inspire daily engagement with the service and bring a sense of celebration.
OUTCOME
Designed from scratch for the campaign: Dai Li, a friendly dragon rooted in Eastern mythology. A full pipeline was delivered — from initial sketches to final design and a complete asset kit across all campaign communications.
Year
2024
Client
Yandex Plus
Services
Character Development, CGI, Art Direction
